<table><tr><th>From:</th><th>Pritzker, Tom &lt;</th></tr><tr><td>Sent:</td><td>Monday, January 27, 2014 8:34 PM</td></tr><tr><td>To:</td><td>Joi Ito</td></tr><tr><td>Cc:</td><td>Epstein Jeffrey</td></tr><tr><td>Subject:</td><td>Re: Pearl Initiative</td></tr></table>

I'd be happy to speak w him. There is a burgeoning legion of academics who =pecialize in family businesses all of whom were rubbing Their hands when t=ey saw the out break of our family food fight. If he reads two books he wi=l capture 80% of their pitch. While their are some common learnings, the =ost important is that you need to be skeptical about any common learnings.=Too many variables. My advise to any one facing this issue would be they s=ould go hang out with Jeffrey.

Anyhow I would be happy to talk w him.
Best
Tom

Sent from my iPad

> On Jan 27, 2014, at 6:42 AM, "Joi Ito" <-> > wrote:

>

> Hi Tom and Jeffrey.

>

> A friend of mine, Badr Jafar, set up this thing called the Pearl Initiati=e.

>

> http://en.wikipedia.org/wiki/Pearl_Initiative

>

> He's basically working on trying to set up best practices to not let comp=nies get messed up when they are being handed down to heirs in Arab famili=s. As part of this, he's focusing on fighting corruption and increasing tr=nsparency. It's based in the UAE.

>

> Any chance you guys would be interested in talking to him or know anyone =ho would be a good consultant or academic for them?

>

> - Joi

>

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