<table><tr><th>From:</th><th>David Mitchell</th></tr><tr><td>Sent:</td><td>Wednesday, November 23, 2016 12:22 PM</td></tr><tr><td>To:</td><td>David Jan Mitchell</td></tr><tr><td>Subject:</td><td>Fwd: AD/FIN Update - Confidential - Nov 2016</td></tr></table>

FYI,

.............................
DAVID MITCHELL
.............................
Mitchell Holdings LLC
801 Madison Avenue
New York NY 10065
USA

Begin forwarded message:

Email Summary:

*   From: Andrew Altersohn
*   Date: November 17, 2016, 12:09:16 PM EST
*   To: Andrew Altersohn
*   Subject: AD/FIN Update - Confidential - Nov 2016

AD/FIN BOD/Investors - I'm overdue for an update, so please read=the summary below. Happy to discuss.

Over the past 4-6 weeks, we have seen a clear increase in activity, as=interest and understanding of AD/FIN continues to grow. As a result,=we have a strong pipeline of prospects and opportunities for 2017 (see bel=w).

The sales cycle remains long, so our revenue forecasts are getting pus=ed by a few months. We are still hopeful of getting our first paying clien=(s) in 2016, but it is more likely to be Jan/Feb 2017. I am in the process=of re-forecasting for 2017, with our current funds projected to last until -Feb 7th. We should of cou=se have discussions asap around 2017 funding.

Here's the latest update..

- ProcureCon Marketing: I am just leaving LA where I spoke on a pa=el at Procurecon marketing which was a very target rich event for us. = Lots of interest in AD/FIN and many followups. Top prospects includ=:

	- Warner Brothers - already had followup meet at W8 HQ. Stron interest for 2017.

	- Johnson & Johnson - Next ste= meetings being coordinated via Accenture

• RBC

- MetLife

- Sony

• Assembly & HX: We continue to get a lot of positive PR and l=ads based on our partnerships with Assembly and HX. Our strongest pr=spect for a first paying client via Assembly -- the Truth Initiative -- is very close to signing!

• Accenture - we are getting closer to a Global Partnership Agreem=nt. The process is very drawn out and complicated based on the innov=tive nature of our offering. But even with the agreement not complet=d, Accenture continues to include AD/FIN in multiple pitches and RFP responses, most of which are still outstanding=..so we should hear soon on some of them. The top prospects include:=br>

- Unilever

- J&J

- L'Oreal

<=>Toyota

- KraftHeinz

- McDonalds

In add=tion, Accenture is very interested in raising AD/FIN's profile and the pro=pect of our work together, and has set up an call with their leads in Lond=n and Asia to help educate us on those markets...and for us to educate them on AD/FIN.

• Multiple Audit/Consulting partnerships in progress. In past=4 weeks alone, have had calls/meetings with most of the leading US based M=dia Auditing firms. They are all interested in partnering with Jeffries an= MMI already moving fast.

• Jeffries - already presented to Samsung. Followup meeting=in Dec

• MMI - finalizing Strategic Alliance agreement...kick=ff next week

• AAI - met at ProcureCon....very interested in =orking together

• AARM - met at ProcureCon....very inter=sted in working together

- SQAD - met with CEO at ProcureCon.=..still very interested in working together.

• WhiteOps - working aggressively on joint offering combing our Bi= Log data with their Fraud and Viewability signals. Strong interest =rom Accenture to take this to market ...plus in discussions with Bank of A=erica to trial. This could be a very powerful incentive for Advertisers to use AD/FIN.

• ANA Study - targeting Jan 2017 to publish joint industry report.=nbsp; We are also trying to convert some of the Participants to paying cus=omers in 2017 including,.

- Clorox

Bank of America

- Honda

<=ul>

=ndrew Altersohn
Chief Executive Officer

AD/FIN
16 East 34th Stree=, 15th floor
New York, NY 10016

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