To: jeevacation@gmail.com[jeevacation@gmail.com]
From: 
Sent: Thur 10/8/2009 3:55:53 PM
Subject: Conversion

Jeffrey

Here is the conversion table for the NYC office which serves as a Flagship model. With additional funding we can put the back office technology in place and expand the model and open up more of our own Friendly PC offices in additional to the Master License offices and License offices.

Please review and lets discuss

Best

<table><tr><th>NYC Model
Results</th><th>August&amp;September</th><th></th><th></th><th>Notes</th></tr><tr><td>Leads</td><td>398</td><td></td><td></td><td></td></tr><tr><td>Appointments</td><td></td><td></td><td></td><td>Will have Increased
contacts once call
center staffing</td></tr><tr><td></td><td>77</td><td>19%</td><td></td><td>completed and
Automated
Dialer in place-One
Week</td></tr><tr><td>No Show</td><td>30</td><td>39%</td><td></td><td>New Finance Program
will increase surgeries</td></tr><tr><td>Consults</td><td>47</td><td>61%</td><td></td><td>Starting to convert
August Consults to
surgery</td></tr><tr><td>Surgery</td><td>10</td><td>13%</td><td>3%</td><td>Conversion time from
leads to surgery 45-90
days</td></tr><tr><td>Procedure Money
Collected</td><td>$ 50,000.00</td><td></td><td></td><td>Outbound call center
staffing up</td></tr><tr><td>Friendly PC Model 54%</td><td>$ 27,000.00</td><td></td><td></td><td>All conversion numbers
will improve with time</td></tr><tr><td>Collection per Lead</td><td>$ 67.84</td><td>27%</td><td></td><td>Personal Image
Consultant (PIC) starting
next week and will
increase conversions</td></tr><tr><td>Cost per Lead</td><td>$ is 18.00</td><td></td><td></td><td></td></tr><tr><td>Gross Profit</td><td>$ is 49.84</td><td></td><td></td><td></td></tr><tr><td>MER</td><td>3.77</td><td></td><td></td><td></td></tr></table>

Sincerely,
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VICTOR DERMATOLOGY AND REJUVENATION
VICTOR PRODUCTS INC

www.stevenvictormd.com
www.stevenvictormdmedispa.com
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