<table><tr><th>From:</th><th>Richard Kahn</th></tr><tr><td>Sent:</td><td>Thursday, September 10, 2015 7:05 PM</td></tr><tr><td>To:</td><td>Jeffrey E.</td></tr><tr><td>Subject:</td><td>Fwd: Yesterday's Apple Announcement</td></tr></table>

Richard Kahn
HBRK Associates Inc.
575 Lexington =venue 4th Floor
New York, NY 10022
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Email Summary:

*   **Subject:** Yesterday's Apple Announcement
*   **Date:** September 10, 2015, at 2:22:53 PM EDT
*   **To:** Richard Kahr

Here are the crib notes from =esterday's announcement. I expect the boss to be interested in =he Apple TV most.

Update releases

iOS 9 & Watch OS = are available on Wednesday, September 16th. OS X 10.11 "El Capitan*=9D is available on September 30th.

I'll want you & Bella to =ait on upgrading the iMacs for a couple months. Your iPhones can be =pgraded, tho (I'd suggest waiting a couple weeks, but =nderstand if you opt not to wait).

I think I =eed to upgrade Darren, Bebe and Lesley's computers to OS X =0.10 Yosemite still

## iOS 9

• Predictive interface (if you go for = run around the same time everyday it will suggest the playlist you =sually listen to)

• Transit maps to the major cities =finally)

- News app, aggregates articles from news =ources you choose

Notes revamp (now includes images, =o dos, checklists, etc.)

- Split screen view and =icture in picture on (most) iPads for running 2 apps at =nce

## iOS 9 (cont.)

## OS X 10.11 / El Capitan

• Bug fixes. Not as =any as I'd like, but hopefully more than I expect.

• Split screen view (like the iPad)

- When you =iggle your cursor it gets huge so you can find it

Swipe gestures in Mail.app (for those of us that use =rackpads)

- Same Notes enhancements from iOS 9

Pinned sites in Safari

- Performance =improvements ("Metal" graphics engine, =tc.)

## Apple =atch

New colors in the low-end Sports model =yellow gold & rose gold), new band colors. Nothing I'd =xpect to convince a watch fence-sitter to jump. The Hermes =ditions ( http://www.apple.com/apple-watch-hermes/ ) are =nteresting, tho... true high fashion band designs with tie-ins to =he interface (custom watch faces, etc.)

## iPhone 6S / iPhone =S+

Preorders start on Saturday, September =2th, shipping September 25th.

" Still the same sizes, I don't foresee that changing =n the near future.

• The big change is "3D=Touch" — their new name for "Force Touch"=that was introduced on the new

power-user MacBook features, & Apple shortcuts Watch to — do =hich common enables tasks shortcut =aster. like functionality on the phone interface. =asically these are

	• 12 Megapixel Rear Camera, means the images =re now 50% larger than all the previous iPhone photos.

• S Megapixel Front Camera is a major improvement from the =revious 1.5 MP camera. They're now officially calling it a =E24*Selfie" camera, which I find =cupid.

## iPad Pro

A 12.9"=(diagonal) display in an iPad that is slightly thicker than the =xisting iPad Air, and weighs the same as the first generation iPad. =hile this would be great for watching movies, it's clearly =argeted more towards content-creation (digital sketchpad!) over =ontent-consumption.

## iPad Mini 4

All of the =pecs of the iPad Air 2, now at half the size (and 3/4 the =rice).

## Apple TV

Available at the end of =ctober starting at $149 (US) for a 32GB model and $199 (US) for a 64GB =odel

• New bluetooth remote (we should buy =xtras to have on hand for the ones that get lost), with a touch pad top =nd microphone for Siri and IR to turn on TVs, etc. charges via =ightening port.

• Siri content search across iTunes, =etflix, Hulu, HBO and Showtime

- AppStore for new =hannels and games

- 1/2 inch taller than existing =pple TV,

* No optical audio out... audio =ut is via the HDMI port.

## Apple TV (cont.)

Not announced...

We'll =ee retina 21" iMacs and probably new MacBook Airs this =all.

We =robably WON'T see new 27" iMacs or MacBook Pros until =pring. Intel has delayed the shipping of the new CPUs for these =achines.

James Ce
your Personal Genius

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