<table><tr><th>From:</th><th>Joi Ito</th></tr><tr><td>Sent:</td><td>Monday, February 24, 2014 2:44 PM</td></tr><tr><td>To:</td><td>Epstein Jeffrey; Sultan Bin Sulayem</td></tr><tr><td>Subject:</td><td>Sheikh Mohammed</td></tr></table>

Any advice? From my team:

11am meeting about Dubai 2020. We have been informed by the Dubai 2020 organizer, Her Excellency Reem Ebrahim Al Hashimi, the head of the Dubai 2020, that his Highness Sheikh Mohammed, the ruler of Dubai, may be joining this meeting. It's great news. Plese dress conservatively ( a suit and possibly even a tie) and be prepared for this possibility. Whether it's just Reem or Reem and Sheikh Mohammed, we have been advised to listen as much as possible to what they wish to accomplish, rather than "present". Joi will lead the conversation from our end. The meeting may start at 11:30 or 12:00 if Sheikh Mohammed is joining us, so stay tuned!

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