<table><tr><th>From:</th><th>Joichi Ito</th></tr><tr><td>Sent:
To:</td><td>Friday, January 9, 2015 9:52 PM
Jeffrey Epstein; Barnaby Marsh</td></tr><tr><td>Subject:</td><td>crowdsourcing winners</td></tr></table>

Jeffrey, I just sent this to Barnaby and his people...

> I had a discussion with our faculty about ways to search. One idea we =ame up with, that I LOVE is a bounty for crowdsourcing. Do you know the =ed Balloon Challenge ( =ttp://en.wikipedia.org/wiki/DARPA_Network_Challenge ) or the Tag =hallenge ( http://en.wikipedia.org/wiki/Tag_Challenge )? Both of these =hallenges were won by our researchers - we're good at this =tuff.

>

> What about a crowdsourced bounty system that gives people rewards for =ntroducing us to people who end up winning awards. We need to figure =ut how to filter the spam and deal with the filtering, but I think we =an manage to design it. I think the idea is also creative so it would =et a lot of buzz/traction.

>

> What do you think? Do we need to put this in the proposal, or can we =o it after we're up and running? >

> - Joi

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