- Norwegian Glacier Spring Water
- ISBRE
- THE WORLD'S BEST DRINKING WATER®
- IMPORTED FROM NORWAY
- WWW.ISBRE.COM
- Graphic: Norwegian flag (below "IMPORTED FROM NORWAY")

Isbre Holding Corp.

# Unique Attributes

■ "Purest Natural Water on the Planet"

■ Long-term, exclusive control of water rights

■ Unique ability to transport water in bulk

NORWEGIAN GLACIER SPRING WATER
The Purest Natural Water Ever Tested!!

LOW TDS = PURE WATER

| Source | TDS (ppm) |
|---|---:|
| ISBRE | 4 |
| Poland Spring | 54 |
| Dannon | 160 |
| Fiji | 230 |
| Evian | 310 |

Tests for TDS (Total Dissolved Solids) measure the quantity of salt, mineral and metal compounds found in water.
ISBRE's purity is measurable. No more than 4 parts per million of TDS.
IMPORTED FROM NORWAY  WWW.ISBRE.COM

ISBRE

# Unique Attributes (cont.)

lsbre Holding Corp.

Purity

■ Microbiological Testing: lsbre is 100% free of bacterial matter.

■  Testing for Total Dissolved
Solids (TDS) measures the
concentration of metal ions,
minerals and salt compounds.
lsbre has less than 4 ppm (parts
per million) TDS, the lowest TDS
ever measured for natural
(untreated) water.

# Unique Attributes (cont.)

## TDS COMPARISON CHART (ppm)

<table><tr><th>Isbro</th><th>4</th></tr><tr><td>Deja Blue</td><td>28</td></tr><tr><td>Iceland Spring</td><td>42</td></tr><tr><td>Crystal Springs</td><td>44</td></tr><tr><td>Poland Spring</td><td>54</td></tr><tr><td>Voss</td><td>64</td></tr><tr><td>Deer Park</td><td>72</td></tr><tr><td>Vermont Pure</td><td>72</td></tr><tr><td>Icelandic Glacial</td><td>74</td></tr><tr><td>Trump Ice</td><td>74</td></tr><tr><td>Ice Mountain</td><td>76</td></tr><tr><td>Saratoga</td><td>90</td></tr><tr><td>Sparkletts</td><td>120</td></tr><tr><td>Crystal Geyser - CA</td><td>120</td></tr><tr><td>Panna</td><td>130</td></tr><tr><td>Volvic</td><td>140</td></tr><tr><td>Crystal Geyser - Tenn.</td><td>150</td></tr><tr><td>Dannon</td><td>160</td></tr><tr><td>Tynant</td><td>180</td></tr><tr><td>Zephyr Hills</td><td>200</td></tr><tr><td>Tynant Carb</td><td>200</td></tr><tr><td>Fiji</td><td>230</td></tr><tr><td>Arrowhead</td><td>270</td></tr><tr><td>Evian</td><td>310</td></tr><tr><td>Vittel</td><td>400</td></tr><tr><td>Perrier</td><td>480</td></tr><tr><td>San Polligrino</td><td>990</td></tr><tr><td>San Faustino</td><td>1200</td></tr><tr><td>Gerolsteiner</td><td>1500</td></tr><tr><td>Appolinaris</td><td>1800</td></tr><tr><td colspan="2">*ppm- parts per million</td></tr></table>

Lab Tested by Groundwater Analytical, Inc.
and Eurofins Norge

3

ISBRE

# Unique Attributes (cont.)

## TDS COMPARISON CHART (ppm) (cont.)

lsbre Holding Corp.

# Unique Attributes (cont.)

## Purity – The Glacial Process

	- Glacier melt, rainfall, and
snow melt

	- Virtually no organic contaminants

	- Natural sand and gravel filters

■ Virtually no mineral infiltration

	"Encapsulated" artesian aquifer

• Glacier is growing!

Purity – The Glacial Process

- Glacier melt, rainfall, and snow melt
- Virtually no organic contaminants
- Natural sand and gravel filters
- Virtually no mineral infiltration
- "Encapsulated" artesian aquifer
- Glacier is growing!

4

# Unique Attributes (cont.)

## ISBRE

# Unique Attributes (cont.)

## ISBRE (cont.)

lsbre Holding Corp.

# Unique Attributes (cont.)

## Why Purity Matters

■ More effective in bringing nutrients to the cells

■ More efficient in eliminating toxins from the body

■ Minerals in water are inorganic, cannot be processed, and must be removed

■ Natural deterrent to contamination

ISBRE

# Unique Attributes (cont.)

## Why Purity Matters (cont.)

lsbre Holding Corp.

# Unique Attributes (cont.)

## Exclusive Rights

■ Private 99-year exclusive water rights agreement

■ Norwegian Government permit to extract 5 million gallons per day

■ Control of all water resources in Osa Valley

The image shows a view of Osa Valley.

ISBRE

# Unique Attributes (cont.)

## Exclusive Rights (cont.)

lsbre Holding Corp.

# Unique Attributes (cont.)

## Global Bulk Water Opportunity

	- Water Bottlers

		- Pricing Advantage

		- Packaging Advantage

	- Other Beverage Companies

- RTD Teas

		- Functional Beverages

	- Bulk Users

		- Pharmaceuticals

		- Technology Companies

	- Governments

		- Military

		- Disaster Response

	- Humanitarian Groups

A ship on water.

ISBRE

# Unique Attributes (cont.)

## Global Bulk Water Opportunity (cont.)

lsbre Holding Corp.

# Unique Attributes (cont.)

## Global Bulk Water Opportunity

Per Capita Consumption by Leading Countries 2002-20071

<table><tr><th>2007 Rank</th><th>Countries</th><th colspan="2">Gallons Per Capita</th></tr><tr><td></td><td></td><td>2002</td><td>2007</td></tr><tr><td>1</td><td>United Arab Emirates</td><td>35.2</td><td>68.6</td></tr><tr><td>2</td><td>Mexico</td><td>37.7</td><td>54.1</td></tr><tr><td>3</td><td>Italy</td><td>44.2</td><td>53.3</td></tr><tr><td>4</td><td>Belgium-Luxembourg</td><td>32.7</td><td>39.5</td></tr><tr><td>5</td><td>France</td><td>37.1</td><td>35.8</td></tr><tr><td>6</td><td>Germany</td><td>27.8</td><td>33.3</td></tr><tr><td>7</td><td>Spain</td><td>29.7</td><td>31.7</td></tr><tr><td>8</td><td>Lebanon</td><td>24.9</td><td>29.3</td></tr><tr><td>9</td><td>United States</td><td>20.1</td><td>29.3</td></tr><tr><td>10</td><td>Hungary</td><td>13.5</td><td>28.5</td></tr></table>

"In 2012, the
Global bottled
water market is
forecast to have
a volume of 165.5
billion liters, an
increase of 38.6%
since 2007"2

1. Source: Beverage Marketing Corp.

ISBRE

# Unique Attributes (cont.)

## Global Bulk Water Opportunity (cont.)

lsbre Holding Corp.

# Unique Attributes (cont.)

## Bulk  Water Sales Margins

■ Cost: NOK 20 per m3 = $0.012 per gallon

■ Cost: NOK 800,000 per 40,000 tonne vessel = $122,865 per 10,568,032 gallon vessel

■ Sale: $0.075 per gallon = $792,602 per vessel

■ Profit: $669,737 = 85% Margin

■ NOK 10,000,000 Annual Maximum = $1,535,815 Annual Maximum

The image is of a ship.

9

ISBRE

# Unique Attributes (cont.)

## Bulk  Water Sales Margins (cont.)

lsbre Holding Corp.

# Landed Cost Differential

<table><tr><th></th><th>Norway
Bottling</th><th>Flexitank
Shipping</th><th>Tanker
Shipping</th></tr><tr><td>Price to
Distributor</td><td>$12.25</td><td>$12.25</td><td>$12.25</td></tr><tr><td>Transportation
Cost</td><td>$3.44</td><td>$2.25</td><td>$0.51</td></tr><tr><td>Packaging &amp;
Bottling Cost</td><td>$7.79</td><td>$4.87</td><td>$3.78</td></tr><tr><td>Total Case Cost</td><td>$11.23</td><td>$7.12</td><td>$4.29</td></tr><tr><td>Producer Gross
Margin</td><td>$1.02
(8.3%)</td><td>$5.13
(42.0%)</td><td>$7.96
(64.9%)</td></tr><tr><td colspan="3">Note: Estimate of landed cost of 0.5 liter case.</td><td></td></tr></table>

ISBRE

# Landed Cost Differential (cont.)

lsbre Holding Corp.

# Impact of Landed Cost Differential

42-65% Profit Margins

	- Unmatched pricing flexibility

■ Unmatched price promotion ability

■ Unmatched profit margins to fuel growth

# Impact of Landed Cost Differential (cont.)

lsbre Holding Corp.

# Impact of Landed Cost Differential (cont.)

## Packaging

■ "The World's Best Drinking Water®" — Trademark in U.S. and E.C.

■ Proprietary bottle design with Glacier cut inside, lsbre won the International Best Label Award in 2002

Packaging

- “The World's Best Drinking Water®” – Trademark in U.S. and E.C.
- Proprietary bottle design with Glacier cut inside; Isbre won the International Best Label Award in 2002

Visible on images:
- Certificate: THE WORLD'S BEST DRINKING WATER
- Bottle label: ISBRE
- Award plaque: bottledwaterworld; design awards 2002
- Slide/logo: ISBRE

ISBRE

bottledwaterworld
BEST LABEL
Isbre Holding Corporation
design awards
2002

12

ISBRE

# Impact of Landed Cost Differential (cont.)

## Packaging (cont.)

lsbre Holding Corp.

# Impact of Landed Cost Differential (cont.)

## U.S. Market Roll-Out

<table><tr><th>Stage 1: Establish an all-channel distribution network across the greater
New York/Philadelphia Metropolitan Markets (having a combined
population of over 25 million people). ACCOMPLISHED. Isbre has
<u>assembled</u> a network of leading <u>distributors.</u></th></tr><tr><td>Stage 2: Achieve widespread, multi-channel retail placement in the
Northeast Market. ACCOMPLISHED. Isbre is now available in over
2,000 supermarkets (over 60% of the supermarkets in the region),
3,000 street accounts, and over 300 restaurants, hotels, etc.</td></tr><tr><td>Stage 3: Drive case sales through chain or location specific price promotions
and other promotional events.</td></tr><tr><td>Stage 4: Launch a highly focused PR campaign, targeting the most likely
lsbre consumer audiences. This effort will be supported with cost
efficient, "rifle shot" specific media spend.</td></tr></table>

ISBRE

# Impact of Landed Cost Differential (cont.)

## U.S. Market Roll-Out (cont.)

lsbre Holding Corp.

# Distribution

<table><tr><th>New York/Long Island</th></tr><tr><td>■ Oak &amp; Boening</td></tr><tr><td>New Jersey</td></tr><tr><td>■ Peerless/Crescent</td></tr><tr><td>Connecticut</td></tr><tr><td>Davidson</td></tr><tr><td>■ Haddon House</td></tr><tr><td>■ Tree of Life</td></tr><tr><td>Philadelphia, PA</td></tr><tr><td>■ Penn. Dist.</td></tr><tr><td>Gretz Beer Co.</td></tr><tr><td>Delaware</td></tr><tr><td>■ N.K.S.</td></tr><tr><td>Maryland/Wash. D.C.</td></tr><tr><td>C.B.G.</td></tr><tr><td>Mid-Atlantic</td></tr><tr><td>■ DPI</td></tr><tr><td>■ Haddon House</td></tr><tr><td>Texas</td></tr><tr><td>■ Texas-Premium Dist.</td></tr></table>

Distribution

Legend: black = In Distribution; gray = In Negotiations

| State / Region | Status |
|---|---:|
| Texas | In Distribution (black) |
| Northeastern states (New England / New York area) | In Distribution (black) |
| Washington (small market in NW) | In Distribution (black) |
| Michigan (small market) | In Distribution (black) |
| Virginia | In Negotiations (gray) |
| North Carolina | In Negotiations (gray) |
| South Carolina | In Negotiations (gray) |
| Georgia | In Negotiations (gray) |
| Florida | In Negotiations (gray) |

-In Distribution
-In Negotiations

14

# Distribution (cont.)

## ISBRE

# Distribution (cont.)

## ISBRE (cont.)

lsbre Holding Corp.

# Placement

<table><tr><th></th><th>1-1-2008</th><th>6-1-2008</th><th>8-1-2008</th><th>11-15-2008</th><th>6-1-2009</th></tr><tr><td>Supermarkets</td><td>50</td><td>700</td><td>1500</td><td>1850</td><td>2000</td></tr><tr><td>Restaurants</td><td>50</td><td>200</td><td>220</td><td>230</td><td>250</td></tr><tr><td>Street</td><td>600</td><td>2000</td><td>2200</td><td>2250</td><td>2500</td></tr><tr><td>Convenience</td><td>50</td><td>200</td><td>200</td><td>215</td><td>215</td></tr><tr><td>Specialty Food
Stores</td><td>20</td><td>50</td><td>60</td><td>70</td><td>110</td></tr><tr><td>Hotels</td><td>2</td><td>20</td><td>20</td><td>20 20</td><td>30</td></tr><tr><td>Golf Clubs</td><td>0</td><td>8</td><td>8</td><td>8</td><td>8</td></tr></table>

15

ISBRE

# Placement (cont.)

lsbre Holding Corp.

# Placement (cont.)

## Bristol, PA

■ The Bristol site is located on the Delaware River just north of Philadelphia, PA. Water will be unloaded into stainless steel storage tanks at the Bristol site.

Aerial view of Bristol, PA and the Delaware River. The Bristol site is located on the Delaware River just north of Philadelphia, PA. Water will be unloaded into stainless steel storage tanks at the Bristol site.

16

ISBRE

# Placement (cont.)

## Bristol, PA (cont.)

lsbre Holding Corp.

# Placement (cont.)

## Bristol, PA

■ Bristol facility is an excellent logistics location. Areas from southern Massachusetts to northern Virginia within a 200- mile radius.

| Text visible on map | Context / location on chart |
|---|---|
| Toronto | map label (upper left) |
| New York | map label (upper center) |
| Manhattan Island | map label (near New York) |
| Bristol, PA | map label (appears on map near Philadelphia) |
| Philadelphia | map label (near Bristol, PA) |
| Delaware | map label (south of Philadelphia) |
| Baltimore | map label (southwest of Philadelphia) |
| Washington D.C. | map label (southwest) |
| Pennsylvania | map label (central left) |
| Rhode Island | map label (northeast) |
| Boston | map label (far right/northeast) |
| Virginia | map label (lower left) |
| West Virginia | map label (lower left) |
| N | compass indicator (north) |
| Pointer: 40°05'49.09" N -74°51'27.83" W | coordinate readout at bottom left of map |
| ©2007 Europa Technologies | map credit (bottom) |
| Image NASA | map credit (bottom) |
| ©2007 Tele Atlas | map credit (bottom) |
| Image ©2007 TerraMetrics | map credit (bottom) |
| Streaming 100% | status text at bottom |
| Eye alt 562.88 mi | map view altitude (bottom right) |
| Google™ | logo (bottom right)

17

ISBRE

# Placement (cont.)

## Bristol, PA (cont.)

lsbre Holding Corp.

# Placement (cont.)

## Future of the Bottled Water Industry

Kim Jeffery — CEO Nestle Waters N.A.:

• "Bottled water is perfect due to the absence of negatives."

• "In North America YTD, only bottled water and RTD teas have seen positive growth in volumes in the beverage category."

• "Bottled water will win within the beverage industry."

• "With increasing health issues (obesity, diabetes), bottled water offers a healthy beverage to help battle many of these conditions."

• "Bottled water is the #2 beverage consumed by people in America and is growing dramatically and will actually gain share this year."

• "Water is big...it will continue to be big."

Bernstein Research — October 2, 2009

ISBRE

# Placement (cont.)

## Future of the Bottled Water Industry (cont.)

lsbre Holding Corp.

# Placement (cont.)

## Future of the Bulk Water Industry

• "Less than 0.007% of all the water in the world is potable." (World Health Organization)

• "More than 1.5 billion people lack access to adequate water." (Rohini Nilekani, Yale University, Global Policy Forum)

• "The pain caused by high oil prices is nothing like what looms as an even more basic and essential natural commodity — water — faces dwindling supplies and growing demand." (Sarah Slaughter, MIT Sloan School of Management)

• "Our continued security and competitiveness depend on sustainable supplies of energy and water." (Regional Plan Association)

# Placement (cont.)

## ISBRE

# Placement (cont.)

## ISBRE (cont.)

lsbre Holding Corp.

# Placement (cont.)

## Future of the Bulk Water Industry

• "Water is the petroleum for the next century." (Goldman Sachs, Top Five Risks Conference Report)

• "Water, not petroleum, may emerge as this century's most essential — and contested — product."

(Harvard Business School — "Is Water the Next Oil?"

# Placement (cont.)

## • "Fresh water will become, after oil, the next great growth commodity."

(Aqua America, Water Utility)

• "In the beginning of the twenty-first century, clean water will start to become a major regional and inter-regional commodity, being produced and traded in volumes undreamt of today."

(Blue Gold — The Global Water Crisis and the Commodification of the World's Water Supply, A Special Report Issued by the International Forum on Globalization)

20

# Placement (cont.)

## ISBRE

# Placement (cont.)

## ISBRE (cont.)

Isbre Holding Corp.

Title: Osa Valley

Type: Photograph

Visible content:
- Snow-covered mountain peaks forming a valley
- Lake in foreground with clear reflections of the mountains
- Trees/branches in left foreground
- Snow/ice run or small waterfall on right slope

21

ISBRE