The document outlines the adoption model for Mycelium, focusing on the ignition strategy for a payment platform. It discusses the importance of achieving critical mass in a two-sided market, the role of interchange fees, and the need for a strategic geographic focus. Oslo, Norway is identified as a potential starting point due to favorable conditions. The document also highlights the challenges and strategies for engaging consumers, merchants, and banks.
documents/EFTA01071023.pdf
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