The document discusses the influence of corporate advertising on consumer behavior, focusing on how commercial speech can mislead consumers through cognitive biases. It references a study by Gregory S. Carpenter et al. that demonstrates how consumers can be manipulated by irrelevant product attributes, such as 'alpine class down fill' in jackets, which were perceived as superior despite being meaningless. The document critiques the rational choice model and shareholder primacy theory, suggesting that corporations may prioritize profits over genuine consumer interests.
doj/DataSet10/EFTA01379765.pdf
{"key_people":["Gregory S. Carpenter"],"document_type":"correspondence","document_subtype":"legal analysis","reference_numbers":["DB-SDNY-0077552","SDNY_GM_00223736","EFTA01379765"]}