The document discusses the U.S. pet food industry, highlighting its size, growth, and trends. It notes the industry's growth due to the 'humanization' of pets, leading to premiumization. The document also covers market segments, sales channels, and promotional activities affecting growth rates.
doj/DataSet10/EFTA01381256.pdf
{"title":"The Industry Where We Operate: Large and Attractive","document_date":"2015","document_type":"other","key_locations":["United States"],"document_subtype":"Form S-1","key_organizations":["Euromonitor","PetSmart","Petco","Pet Supplies Plus","Pet Supermarket","Petsense","Pet Valu","Tractor Supply Company","Mid-States","Amazon","Chewy","Pettlow"],"reference_numbers":["DB-SDNY-0080089","SDNY_GM_00226273","EFTA01381256"]}