The document discusses Baidu's strategic initiatives in the 020 (offline to online) sector and mobile search. Baidu is focusing on expanding its relevance in 020 through services like Baidu Nuomi, Baidu Map, and Baidu Waimai, all integrated with Baidu Wallet. The company anticipates increased commission-based revenues from 020 merchants despite current challenges. Baidu is also advancing in mobile search, with over 50% of revenue from mobile, and is introducing new functionalities to enhance user experience. The company remains confident in the need for mobile search despite the rise of mobile verticals. Additionally, Baidu is committed to supporting iQiyi in the online video space.
documents/vol00010-efta01457516-pdf.pdf
{"title":"Baidu's Strategic Initiatives in 020 and Mobile Search","key_people":["Baidu"],"document_date":"2015-05-18","document_type":"other","key_locations":["Hong Kong"],"key_organizations":["Baidu","Baidu Nuomi","Baidu Map","Baidu Waimai","iQiyi","Deutsche Bank AG"],"reference_numbers":["DB-SDNY-0117089","SDNY_GM_00263273","EFTA01457516"]}