The document outlines strategies for increasing revenue and market share for BLUE pet food products. It focuses on improving product mix, expanding distribution channels, targeting younger pet owners, and cross-selling products. The company aims to enhance brand awareness and enter new markets, including the Vet channel and international markets.
doj/DataSet10/EFTA01381306.pdf
{"document_type":"other","key_locations":["United States"],"document_subtype":"Form S-1","key_organizations":["BLUE"],"reference_numbers":["DB-SDNY-0080175","SDNY_GM_00226359","EFTA01381306"]}