The document provides an analysis of the U.S. advertising revenue growth trends and projections for 2018, highlighting the performance of various media platforms such as digital, television, out-of-home, radio, and print. It includes a table of U.S. advertising growth from 2007 to 2019, based on forecasts from GroupM, Magna, and Zenith Optimedia. The document also discusses the state of the HY Media/Business Services landscape, noting stable fundamentals and reasonable leverage, with some outliers facing challenges due to excessive leverage and structural shifts.
doj/DataSet10/EFTA01385417.pdf
{"title":"HY Corporate Credit - Media & Cable Sector Analysis","document_date":"2018-01-03","document_type":"tabular","key_locations":["U.S."],"key_organizations":["Deutsche Bank","GroupM","Magna","Zenith Optimedia","MediaPost"]}