The document outlines the sales and distribution strategy of BLUE products, which are sold in specialty channels including national pet superstore chains, regional pet store chains, neighborhood pet stores, farm and feed stores, eCommerce retailers, military outlets, and hardware stores. The majority of sales are direct to retailers, with a significant portion through distributors. The document also details the order fulfillment and logistics process, with distribution centers in Bellevue, Nebraska, and Monroe, Ohio. The growth strategy focuses on increasing volumes and revenue per pound by expanding market reach and product offerings.
doj/DataSet10/EFTA01381305.pdf
{"document_type":"other","key_locations":["Wilton, Connecticut","Bellevue, Nebraska","Monroe, Ohio"],"document_subtype":"Form S-1","key_organizations":["BLUE","PetSmart","Petco","Tractor Supply Company","Pet Supermarket"]}