The document provides a financial analysis of revenue and expenses for a company in 2015 compared to 2014. North America Direct Revenue grew by $42.5 million, driven by growth in Average PMC and ARPPU. International Direct Revenue increased slightly by $0.4 million, with significant growth in Average PMC but a decline in ARPPU due to foreign exchange effects. Non-dating revenue saw a substantial increase due to the acquisition of The Princeton Review. Cost of revenue increased significantly, with notable increases in both dating and non-dating segments. Selling and marketing expenses rose, particularly in the non-dating segment due to the acquisition. General and administrative expenses also saw a significant increase, driven by severance expenses and consolidation efforts.
documents/EFTA01378011.pdf
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