The document outlines the concept and strategy for 'New York, Old Friend,' a project by Ken Laub. It aims to revive the romanticized memory of classic Manhattan through music and stories, portraying New York City as a lifelong friend. The project could be produced as a recorded album, visual essay, or feature film. It includes a list of songs, each telling a story about experiences in New York. The strategy involves using social media for promotion, targeting classic NY media, and hosting a publicized event. Next steps include confirming strategy, creating brand assets, finding a label, and approaching talent.
documents/EFTA01207289.pdf
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