The document discusses Alibaba's management indicating a potential shrinkage in PC-based GMV to 30% of total China retail marketplace GMV by year-end. It highlights entertainment as a vertical focus, mentioning content initiatives and management changes with Daniel Zhang replacing Jonathan Lu as CEO.
documents/vol00010-efta01457506-pdf.pdf
{"key_people":["Daniel Zhang","Jonathan Lu"],"document_date":"2015-05-08","document_type":"other","key_locations":["Hong Kong"],"key_organizations":["Alibaba Group","Ali Pictures","Deutsche Bank AG"]}