The document discusses the efforts of the National Independent Theatre Exhibitors, Inc. (NITE) to address financial challenges faced by independent movie theatre exhibitors in the 1970s. NITE created a 'Film Fund' to finance the production of high-quality films by soliciting contributions from its members through on-screen advertising revenues. A contract was established with Cinemavision, Inc. to sell advertising space, with revenues supporting the Film Fund. The Screen Advertising Film Fund Corporation (SAFFCO) was incorporated to administer the program.
documents/vol00010-efta01363301-pdf.pdf
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