The report provides an analysis of Facebook's advertising traction, particularly in mobile and desktop platforms, and projects strong growth in ad revenue. It raises the price target for Facebook shares from $44 to $53, citing increased advertiser demand and improved ad quality. The report includes detailed financial projections and analysis of Facebook's advertising revenue, including mobile and desktop news feed and right rail ads. It also discusses the potential impact of video ads and the Facebook Exchange (FBX) on future revenue growth.
documents/EFTA01104689.pdf
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