The document provides a table showing BLUE's indexed share of pet food sales across various geographic regions in the United States for the 52 weeks ending December 28, 2014. It discusses brand loyalty in pet foods and BLUE's market share potential among different age groups of pet parents.
doj/DataSet10/EFTA01381298.pdf
{"title":"BLUE Indexed Share of Pet Food Sales by IRI Standard Regions","document_date":"2014-12-28","document_type":"tabular","key_locations":["United States","Northeast","Great Lakes","Mid-South","South-East","South Central","Plains","West","California"],"document_subtype":"financial report","key_organizations":["BLUE"],"reference_numbers":["DB-SDNY-0080164","SDNY_GM_00226348","EFTA01381298"]}