The document is a promotional piece for the book 'Spin The Sequel: Turning the Power of the Media to Your Advantage' by Michael Sitrick and Jason Booth. It discusses how individuals and organizations can manage media attention effectively, using real-life cases from Sitrick and Company's files. The book emphasizes understanding media dynamics and using them to one's advantage rather than seeing them as a threat.
documents/EFTA01130953.pdf
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