The document discusses the challenges and strategies related to the mobile migration of users in a business context, particularly focusing on conversion rates, user acquisition costs, and average revenue per paid user (ARPPU). It highlights the shift towards mobile devices, the impact on conversion rates, and the expectation of future improvements. The document also covers the decline in user acquisition costs due to a shift towards free channels and the impact of younger users on growth. Additionally, it addresses the changing dynamics of paid acquisition and advertising spend, emphasizing the need for optimization and adaptation to evolving consumer usage patterns.
documents/EFTA01378007.pdf
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