The article discusses how Mitt Romney's campaign strategy failed against Barack Obama in the 2012 presidential election. Despite knowing Obama's strategy to portray Romney as a heartless rich candidate, Romney did not adjust his policies to counter this image. Instead, he reinforced it by choosing Paul Ryan as his running mate and proposing tax plans favoring the wealthy. The article highlights exit poll data showing voters' perception of Romney's policies as favoring the rich, which contributed to his loss.
documents/EFTA00598537.pdf
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