The document discusses the influence of corporate advertising on consumer behavior, focusing on how commercial speech can be misleading. It references a study by Gregory S. Carpenter and colleagues, which demonstrates that consumers can be manipulated by irrelevant product attributes, such as 'alpine class down fill' in jackets, even when informed of their irrelevance. The findings challenge conventional models of consumer behavior and the shareholder primacy theory of corporate law, suggesting that preferences are constructed rather than revealed and that more information can bias decisions.
doj/DataSet10/EFTA01378456.pdf
{"key_people":["Gregory S. Carpenter"],"document_type":"other"}